AGENCY:
SEVENTHREE

PROJECT TYPE:
BRAND IDENTITY & DIGITAL CAMPAIGN

In 2021 Radisson Hotels launched a B2B programme looking to attract music, movie and media crews to stay at their hotels. The creative team and I were tasked with naming and branding the programme, eventually landing on the concept "Center Stage." The circle graphic, an extension of the Radisson Hotels brand, was used as the foundation of the logomark. This shape was also used as a device throughout the collateral to highlight the subject and position them "Center Stage."